It seems as though “rebranding” is the word of the year, as several automobile manufacturers have changed their logos to rather simplistic dual tone logos. Toyota has been the latest carmaker to do so, following in the footsteps of Nissan who did the same earlier this month.
The new logo is just a simplified 2D version of their old one with the wordmark abandoned. The new branding strategy is the brainchild of the creative agency The&Partnership, who have been Toyota’s creative and media agency in Europe for the past three years. Removing the wordmark is a smart move as the triple oval emblem in itself is recognizable to billions around the world without the words “Toyota” announcing the moniker of the Japanese giant.
Perhaps this is the dawn of a new era in design, where simplicity and minimalism trumps flashy aesthetics. Subtlety holds power, and we’re glad corporations have finally begun to embrace it.
Editor : Rohit, Driveaholic
