This Eid al Etihad was unforgettable for LEGO fans and car lovers. Many companies often join hands to give their customers the next level of experience and boost their brand presence in the market. This year, LEGO Middle East and Mercedes-Benz come together to celebrate the pious occasion ” Eid Al Etihad 53″ at Dubai Design District.
The exhibition was started on November 28 and wrapped up with the iconic history on December 7. The visitors and car enthusiasts experience the LEGO version of the high-end Mercedes Benz G 500 4×4². It was brilliantly made from. Can you guess? 445,971 LEGO bricks. That’s crazy!
This life-size model of the LEGO G-Wagon weighs 972 kilograms. The colour, the idea, and the brick-by-brick art, everything was astonishing.
Picture for illustrative purpose only“The G-Class is not just a vehicle; it is an icon that embodies luxury, performance, and adventure—values that resonate deeply with our brand and the UAE customers”. Said Michael Stroband, President and CEO of Mercedes-Benz Cars Middle East.
Hence, proved! When two brands come together, they establish irreplaceable and lasting prints.
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Editor : Rukhsan, Driveaholic
